The Patient Engagement Open Forum (PEOF) is a leading international event entirely dedicated to patient engagement and collaboration within healthcare. The forum brings together patients, patient organizations, pharmaceutical companies, researchers, academic institutions, regulatory bodies, and policymakers to exchange experiences, knowledge, and best practices regarding the active involvement of patients in research, development, and healthcare policy.

The fourth edition of this three-day conference took place in Seville,following several successful editions in Baveno (Italy). Seville’s sunny and inspiring setting provided the ideal backdrop for open dialogue, knowledge sharing, and international collaboration.

Over the course of three days, more than 250 participants from Europe, North America, Africa, and Asia took part in an extensive program aimed at strengthening cooperation between patients and the healthcare sector. The primary goal of PEOF is to create a safe and informal environment where patients and industry representatives can meet, engage in dialogue, and work together on solutions for tomorrow's healthcare challenges.

The program consisted of a combination of plenary sessions, interactive workshops, parallel breakout sessions, and panel discussions, focusing on current themes surrounding patient engagement, research, innovation, regulation, and inclusivity. The interactive setup encouraged active participation and ensured that all stakeholders could share their experiences and perspectives.

In addition to the substantive program, there was a strong emphasis on networking and community building. During numerous informal networking moments, participants had the opportunity to make new contacts, strengthen existing collaborations, and exchange ideas in an open and constructive atmosphere.

Parallel to the conference, several additional activities were organized, including:

• An interactive exhibition and display area where organizations and companies could present their initiatives and projects;
• An awards ceremony recognizing exceptional contributions within the field of patient engagement;
• A cocktail reception offering participants the opportunity to network further in a relaxed setting;
• Various thematic dinners where participants could exchange experiences and insights in smaller groups.

Following the three-day forum, the Strategic Advisory Board (SAB) took place. This high-level meeting brought together the strategic members and board members of the organization to discuss the future direction, priorities, and further development of patient engagement at an international level.

TMAB was responsible for the complete coordination of this event:

• Contact and follow-up with all involved suppliers, including hotels, conference venues, technical suppliers, catering, transport, printing, gadgets, furniture, and side activities;
• Administrative and logistical support, including participant registration, invoicing, catering, airport shuttles, interior design, decoration, branding, and technical facilities;
• Organization of on-site reception and registration (badges, welcome packs, luggage management, etc.);
• Guiding participants and speakers, including briefing, coordination, and support;
• Construction and dismantling of the exhibition/fair, including all logistical aspects.
• Organization, participation in, and reporting of preparatory meetings with all suppliers and staff;