Connect IT 2025
Client: TMAB & V-ICT-OR
Industry: IT
Location: Flanders Expo, Ghent
Date: May 6, 2025
Aftermovie
Following previous successful collaborations with V-ICT-OR, TMAB Business Events was asked to help shape a new, ambitious IT event that went beyond the existing Shop IT format. The result was Connect IT 2025: a forward-looking platform where technology, content, and networking merged into one dynamic total experience.
At Flanders Expo Ghent, Connect IT welcomed more than 600 visitors from various sectors. The event combined a trade fair with a content-driven conference program and an extensive networking component. Not a traditional trade show, but a cross-sectoral IT platform centered around inspiration, innovation, and concrete business opportunities.
TMAB was responsible for the strategic repositioning and concept development. In co-creation with the client, the target audience was sharply defined and translated into a clear positioning, content programming, and a creative experiential layer on the exhibition floor. The space was designed around interaction: booths were complemented by break-out sessions, experience zones, and informal networking environments. Content and experience merged seamlessly, from keynote to demo, from panel discussion to spontaneous meetings in the lounge.
TMAB also took full charge of the operational side. Specifically, this included:
- End-to-end project management (planning, cue-to-cue script, deadlines, budget management);
- Coordination of suppliers, exhibitors, and venue, including logistics and safety monitoring;
- Complete technical production and on-site direction (lighting, sound, projection, technical script, and permanent supervision);
- Content programming and complete speaker management, including briefings, presentation guidance, and speaker flow;
- Development of visual identity, signage, and both digital and print media;
The exhibition area was purposefully designed as a vibrant meeting place with clear circulation and a strong focus on networking. Registration and reception were managed through a professional online platform, supported by an experienced hostessing team and a smooth visitor flow. The after-work session was integrated as an extension of the daytime program, ensuring networking was maximized in a relaxed setting.
As a result, Connect IT 2025 grew into more than just an event: it became a benchmark for how a trade fair format can evolve into an integrated, content-rich, and immersive total experience.
Why this reference is relevant
- Complex and integrated event format
Connect IT demonstrates how TMAB seamlessly brought together a large-scale project with multiple target audiences, parallel sessions, an exhibition area, and networking moments into a single coherent overall experience – from strategic concept to onsite execution. - Strong stakeholder and partner management
In an environment with numerous exhibitors, speakers, and partners, TMAB maintained a clear overview, quality, and timing, completely unburdening the client. - Combination of experience and operational excellence
From concept and communication to hospitality and flexible onsite management, this reference highlights how TMAB unites content, brand experience, and rigorous production into an impactful and future-oriented IT platform.