LinkedIn Training for Professionals
LinkedIn in the Year 2026
Would you as a professional or business like to fully harness the power of LinkedIn? Register for our intensive one-day training course, where you will learn everything about personal branding, online networking, content marketing, and advertising on LinkedIn. Following this training, you will be equipped to present yourself and your company in an effective and compelling manner and expand your network.
In the first part of the training, we focus on personal branding and company pages. We cover the importance of LinkedIn and how to build a complete profile.
Next, we dive into the world of online networking. We guide you through taking your first steps on this platform and teach you how to build a high-quality network. Additionally, you will receive practical tips to organize your network efficiently and a daily routine to maintain your online network in just 15 minutes.
Finally, we cover content marketing and advertising on LinkedIn. We discuss how to create engaging and varied content and explore the secrets of the LinkedIn algorithm. Furthermore, you will learn how to advertise successfully on LinkedIn and how to leverage brand ambassadors to increase your reach.
Upon completion of this one-day training course, you will be ready to use LinkedIn as a powerful tool for your professional growth and business success.
The program
- Personal branding & company pages
- Why is LinkedIn so important for your business?
- What does a complete LinkedIn profile consist of?
- What is the difference between a LinkedIn profile and a public LinkedIn profile?
- LinkedIn settings: Freemium or premium? What is the added value of a premium profile?
- Optimizing the company page
- The world of online networking
- How do I take my first steps on this platform?
- How do you build a high-quality online network?
- How should I network online?
- How can I organize myself efficiently when it comes to networking?
- Workshop: daily routine of 15 minutes of online networking
- Content marketing
- Content Marketing via LinkedIn
- How do you keep it engaging for your followers?
- How do you bring variety to your content?
- The anatomy of a powerful LinkedIn post
- When should you post?
- The secrets of the LinkedIn algorithm and how to make it work in your favor
- Workshop
- Advertising and ambassadorship on LinkedIn
- How can you successfully advertise on LinkedIn?
- How can you deploy ambassadors to increase your reach?
Your trainer
Tom Baeten grew up in an entrepreneurial family and discovered his passion for sales and marketing at an early age, which ultimately led him to found his own company, Winger Academy, in 2017.
During his career, Tom created his LinkedIn profile in January 2007 and was fascinated from the start by the many possibilities the platform offers. He decided to share his knowledge and experience by providing LinkedIn training programs focusing on personal branding, sales, marketing, communication, and recruitment. Since 2017, he has successfully trained more than 2,000 participants and hundreds of companies in the use of LinkedIn.
The strength of Tom's training lies in his dynamic and interactive approach, as well as the easy applicability of all the tips and tricks he shares. He is a self-taught professional who combines his expertise in LinkedIn with his extensive experience in sales and marketing to provide participants with a valuable and practical learning experience.
Practical information
- Timing: from 9:00 AM to 4:30 PM
- Participation fee: EUR 385 / person (excl. VAT)
- Location: TMAB Business Events – Eeckhout 7, 1840 Londerzeel
- Language: Dutch-language training