LinkedIn Training for Professionals
LinkedIn Anno 2025
As a professional or company, do you want to maximize the power of LinkedIn? Then sign up for our intensive one-day training, where you will learn all about personal branding, online networking, content marketing and advertising on LinkedIn. After this training you will be able to profile yourself and your company in an effective and convincing way and expand your network.
In the first part of the course, we focus on personal branding and company pages. We cover the importance of LinkedIn and how to build a complete profile.
Next, we dive into the world of online networking. We will guide you in taking your first steps on this platform and teach you how to build a quality network. You will also get practical tips to organize your network efficiently and receive a daily routine to maintain your online network in just 15 minutes.
Finally, content marketing and advertising on LinkedIn are covered. We discuss how to create engaging and diverse content and the secrets of the LinkedIn algorithm. In addition, you will learn how to successfully advertise on LinkedIn and how to use ambassadors to expand your reach.
Upon completion of this one-day course, you will be ready to use LinkedIn as a powerful tool for your professional growth and business success.
The program
- Personal branding & business pages
- Why is LinkedIn so important to your business?
- What does the complete LinkedIn profile consist of?
- What is the difference between a LinkedIn profile and a public LinkedIn profile?
- The LinkedIn Settings: Freemium or premium? What is the added value of a premium profile?
- Optimizing the company page
- The world of online networking
- How do I take my first steps on this platform?
- How do you build a quality online network?
- How should I network online?
- With regard to networking, how can I organize myself efficiently?
- Workshop: daily routine of 15 minutes of online networking
- Content marketing
- Content Marketing via LinkedIn
- How do you keep it engaging for your followers?
- How do you bring variety to your content?
- The anatomy of a powerful LinkedIn post
- When do you have to post?
- The secrets of the LinkedIn algorithm and how to get it on your side
- Workshop
- Advertising and ambassadorship on LinkedIn
- How can you advertise successfully on LinkedIn?
- How can you use ambassadors to expand your reach?
Your trainer
Tom Baeten grew up in an entrepreneurial family and discovered his passion for sales and marketing at an early age, which eventually led him to found his own company, Winger Academy, in 2017.
During his career, Tom created his LinkedIn profile in January 2007 and from the beginning was fascinated by the many possibilities offered by the platform. He decided to share his knowledge and experience by providing LinkedIn training, focusing on personal branding, sales, marketing, communications and recruiting. Since 2017, he has successfully trained more than 2,000 participants and hundreds of companies on how to use LinkedIn.
The strength of Tom's trainings lies in his dynamic and interactive approach, as well as the easy applicability of all the tips and tricks he shares. He is a self-taught trainer who combines his expertise in LinkedIn with his extensive experience in sales and marketing to provide participants with a valuable and practical learning experience.
Practical
- Timing: from 9 a.m. to 4:30 p.m.
- Participation fee: 385 EUR/person (excluding VAT)
- Location: TMAB Business Events - Neringstraat 15, 1840 Londerzeel (industrial area).
- Language: Dutch-language training